E-Laab is the platform brands use to build their own prize campaigns — the mechanic, the prize pool, the permit, and the payout — without standing up a promotions team in every market they enter.
Most brands can build a game or fund a prize. Almost none can also clear it through a Trusted Agency in six jurisdictions and prove the draw was fair afterwards. That last part is why E-Laab exists.
Configure the mechanic, not the codebase. Odds, entry rules, and eligibility are fields your marketing team sets — and an audit trail records every change.
Buy the prize pool through the platform: digital vouchers issued on win, cash-back credited to the player's wallet, or physical units sourced and shipped by a 3PL partner.
Every market treats a prize draw differently. The platform resolves each jurisdiction to a route, files through it, and holds the approval against the campaign record.
A campaign is one record that moves through four states. Nothing is re-keyed between them, and every state leaves evidence behind.
Brands choose the feeling: the anticipation of a draw, or the immediacy of money landing now. Both settle through the same wallet and reconcile to the same prize pool.
The player scratches, wins, and the amount is in their in-app wallet before they close the screen. Withdrawal and spend rules are set per campaign.
Entries accumulate against a scheduled draw. Players see their entry count and the draw date; the Trusted Agency sees the sealed spec and the winner record.
Permit acquisition is not one process — it is a spectrum from a Trusted Agency you can call to a representative who has to walk paperwork into an office. The platform picks the cheapest route that actually works in that jurisdiction.
Where our Trusted Agency in that market exposes a filing endpoint, the campaign submits itself and the approval returns to the record automatically.
A human-operated portal with a documented form set. The platform assembles the pack and tracks the reference through to decision.
Markets that require a licensed local representative are routed to a vetted agency, with the same evidence trail attached to the campaign.
| Market | Route | Filed by |
|---|---|---|
| United Arab Emirates | Tier 1 → Tier 2 | Platform |
| Saudi Arabia | Tier 2 | Platform |
| Kuwait · Qatar · Bahrain | Tier 2 → Tier 3 | Platform / agency |
| Lebanon · Jordan | Tier 3 | Commission agent |
| Egypt | Tier 3 | Local representative |
A Node and Express service layer. Campaigns, entries, wins and payouts are all addressable; your app keeps its own front end.
Win, payout and permit-state events push to your endpoints, so CRM and loyalty stay in step without polling.
Voucher issuance and 3PL shipping are integrated behind one orchestrator, with retries and status per prize.
Sealed specs, draw seeds, winner verification and permit approvals are retained against every campaign record.
Walk us through the promotion you want to run and the markets you want it in. We will show you the mechanic in the builder, the prize pool it needs, and the permit route each market resolves to.